Kolonel Profile

• NAME: Colonel Harland Sanders
• OCCUPATION: Chef
• BIRTH DATE: September 09, 1890
• DEATH DATE: December 16, 1980
• PLACE OF BIRTH: Henryville, Indiana

KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC.

He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia.

1890
It all began with the dream of one man, Colonel Harland D. Sanders.
Born on 9 September 1890.

1896
At 6, after Dad passed away, the Colonel started cooking for his family, as Mom went to work.

1930s
The Colonel held many different jobs before he started cooking for hungry travellers at his service station in Corbin, Kentucky at age 40. His fried chicken was so good. He started a restaurant across the street.

1939
At 50, the Colonel perfected his Original Recipe chicken with his secret blend of 11 herbs and spices, pressure-cooked to seal in the chicken's flavourful goodness. He was made an honarary "Kentucky Colonel".

1950s
Colonel Sanders travelled across U.S. and Canada by car, restaurant to restaurant, franchising his chicken business at age 65.

Board of Director

Kamaruzzaman bin Abu Kassim Chairman Non Independent Non Executive Director Ahamad bin Mohamad Deputy Chairman Non Independent Non Executive Director Jamaludin bin Md Ali Managing Director Kua Hwee Sim Independent Non Executive Director Tan Sri Dato' Dr Yahya bin Awang Independent Non Executive Director Hassim bin Baba Independent Non Executive Director Datuk Ismee bin Ismail Non Independent Non Executive Director Datin Paduka Siti Sa’diah binti Sheikh Bakir Non Independent Non Executive Director YAM Tengku Sulaiman Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj Independent Non-Executive Director

 

Poultry Integration

KFCH invests in a variety of related activities that support our core restaurant business. This integrated structure is crucial to our operations, providing consistent support services; a stable source of quality chicken at very competitive prices; better cost control; and the ability to supply the fast-expanding open poultry market, locally and abroad. Our processing plants process poultry for restaurants throughout KFCH, and focus on achieving cost-efficiency while maintaining halal and high quality standards. Ayamas Food Corporation Bhd is Malaysia's foremost poultry integrator and its operations consists of breeder farms and hatchery, feedmills, poultry farms, contract broiler farming and processing and further processing plants. The Ayamas operations supply whole chicken and cut chicken parts and further processed chicken products to the domestic market as well as to export markets such as Singapore, Bangladesh, Brunei, Hong Kong and the Middle East. Feedmill Our modern, computer-controlled feedmill began operation in 1990 with an installed capacity of 120,000 metric tons per annum. Since then, the demand for its high quality poultry feed has prompted us to increase the feedmill's capacity to 160,000 metric tons per annum. One of the largest single feedmills in Malaysia, it supplies to all its breeder farms, broiler farms and contract farms. Located at Port Klang, Malaysia's premier port, the feedmill imports the best quality feed grains and raw materials from Asia, Australia, Europe, the USA and South America. It conducts regular quality control laboratory tests at every stage of production. The feeds are specially formulated to ensure that specific nutritional requirements are met for the optimal growth and liveability of the chickens. Breeder Farms In 1988, KFCH started breeder farms with exclusive rights from Ross Breeders of Scotland. A premier breed, the fast-growing Ross broilers are noted for their good body conformation, liveability, efficient feed conversion and high meat yield. Each year, some 320,000 parent stocks are imported and housed in our five breeder farms. The farms produce 36 million day-old chicks per annum, catering to the KFCH's requirements. We keep abreast of new breeding technology to ensure the highest quality day-old-chicks. The breeders are reared in temperature-controlled chicken houses and fed with nutritionally formulated-feeds to optimize production. Strict sanitation and bio-security controls are practiced in the farms at all times. Each chicken house is well spaced out from the others so as to minimize disease outbreak and contamination. A diagnostic laboratory monitors the health of the breeders and the quality of the chicks produced. Hatchery The hatchery uses incubators and hatchers imported from Chickmaster, USA. Here, an evaporative cooling system creates an environment conducive to the hatching process. To ensure quality chicks, strict sanitation procedures are practiced. In addition, the chicks are delivered in KFCH delivery trucks to ensure their arrival at the farms in good condition. Contract Broiler Farms In order to meet its broiler requirements Ayamas Food Corporation operates a highly efficient contract broiler farming system. Day-old-chicks and feed are supplied to 100 contract farmers throughout Malaysia. The Company's qualified field extension specialists pay regular visits to these farms to check that the established husbandry practices and feeding programmes are followed. To further motivate the contract farmers, incentives and fees are paid based on their performance and the quality of the chickens reared. Upon reaching the desired weight, the chickens are sent to the Ayamas processing plants in Port Klang, Penang and Johor. Ayamas has recently taken further steps to expand its poultry production to meet increasing consumer demand. Its target is to raise monthly fresh bird production from three million to four million. In 2003, Ayamas launched a joint programme with the Department of Veterinary Services and Bank Pertanian Malaysia to help more poultry farmers become contract broiler farmers for KFCH. To further upgrade and expand its contract farming operations, Ayamas conducts regular seminars for its contract farmers. Annual awards are also given to outstanding contract farmers in recognition of best farming practices. Poultry Processing KFCH engages in primary processing and secondary poultry processing. Primary processing involves the halal slaughtering and production of chicken and chicken parts to the required specifications. Secondary processing involves the processing of poultry products into convenience foods like burgers, nuggets, kiev, bologna, smoked chicken, satay, sausages, chicken balls, etc. to be marketed under the Ayamas brand name. Each day, our three plants process 140,000 birds. The Ayamas plant in Port Klang, Malaysia, is one of the largest poultry processing plant in the country and one of the largest in the Asia Pacific region. It has modern equipment and processes more than 85,000 birds per day and 1,500 metric tonnes of secondary processed poultry products per month. Our new poultry processing plant was built in Johor state and started operating in December 2008 with line capacity of 4,000 birds per hour. Distribution is handled internally by a large fleet of refrigerated trucks. This direct delivery from plant to customer ensures the freshness of products as well as consistency of supply. Our emphasis on processing quality has won international recognition, including awards from Yum! Brands International. Yum! Brands International is the world's largest restaurant system with over 37,000 KFC, Pizza Hut, Taco Bell, Long John Silver and A&W and WingStreet restaurants in more than 110 countries. The company is HACCP, ISO 9001 and Halal certified in its management systems, to provide assurance that the products are manufactured under stringent quality control safe and hygienic condition and to boost the confidence of the Muslim population. The systems are supported by an ISO 17025 accredited in-house microbiological laboratory. Currently, secondary processed products are exported to Singapore and Brunei. The company is exploring opportunities to export to Indonesia, the Middle East and elsewhere.

 

Awards & Achievement

Award	Year	Awarding Body
Trusted Brand in 2010 - Gold Award (Voted by Consumers for Family Restaurant Category)	2011	Reader’s Digest
Trusted Brand	2010	Yum! Brands
Reader's Digest Most Trusted Brands	2010	Reader’s Digest
Putra Brand Award 2010 (Silver)	2010	Putra Brand Awards Association of Accredited
Industrial Excellence Award for Service Sector	2008	Malaysia 100
Brand Excellence in Product Branding for Fast Food Chicken Category	2008	Brand Laureate
KFC People Excellence Award	2008	Yum! Brands
Best Operations Excellence Award	2008	Yum! Brands
Restaurant Excellence Award	2008	Yum! Brands
Marketing Excellence Award	2008	Yum! Brands
Franchisee Of The Year	2008	Yum! Brands
Yum! Reel Advertising Excellence Brand	2009	Yum! Brands
Effie Award (Bronze)	2009	Effie
Reader’s Digest Most Trusted Brands	2009	Reader’s Digest
Franchisee Of The Year	2009	Yum! Brands

KFC Malaysia History

The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.

 

Especially for Malaysians

We are an establishment that is run by Malaysians and managed by Malaysians; we took it upon ourselves to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets, for example, was conceived in Malaysia and then found its way to KFC worldwide. Today, Kentucky Nuggets is one of KFC's successes.

"Meals on Wheels" was also developed in Malaysia. It was created for the purpose of bringing great tasting chicken to places where a KFC Restaurant might not be available. So, any offices or companies can hold functions at any place and anytime! All our achievements add to our Malaysian identity. But it has only been possible because you invited us to share your lives.

 

Just for Kids

Then we wanted something really special for our younger customers because they are integral part of our lives. So, the KFC Kids' Chicky Club was developed exclusively for kids. Even 'Chicky', KFC's mascot, takes an active interest in all the KFC Kids' Chicky Club activities.

We wanted to give every child something they can look forward to as a treat every weekend or on any special occasion. We sincerely hope that their childhood will be filled with wonderful memories. Thank You, Malaysia...Ultimately, KFC Malaysia has a lot to thank Malaysians for. Especially their support through the years.

 

Something for Malaysians

At KFC, we recognize that improving the quality of life and economic vitality of the communities in which we conduct business is in the best interest of our company, our patrons, our employees and our industry.

 

And to show our appreciation for Malaysian support for making us a market leader; all of us here at KFC Malaysia wanted to give something back to the community. So, Projek Penyayang KFC was developed to provide food to 80 homes every quarter. Projek Penyayang KFC was founded in 1995 in an effort to enable thousands of orphans and underprivileged children to enjoy KFC meals. Over 6,500 children are treated to a finger lickin' good food every year. This year marks the 10th Anniversary of Projek Penyayang.

This in turn, was followed by Tabung Penyayang KFC, a charitable fund, whose sole purpose was to help orphanages in Malaysia. Tabung Penyayang was founded in 1997, to help children and the needy through various CSR programme. Tabung Penyayang KFC is a unique fund as it represents a percentage of revenue generated from the sale of KFC's Kids' Fun Meals.

In August 1999, KFC introduced its 'Tabung Penyayang' KFC Collection Box as an extension to the Tabung Penyayang KFC Programme. Collection boxes are placed at all KFC restaurants enabling customers to contribute and be apart of this charitable effort.

Today, 3 of KFC Restaurants are run by speech and hearing-impaired staffs that was designed to serve physically challenged individuals. They serve to dispel the myth that a disability impede a person from leading a normal life and gives them a sense of confidence and self-esteem.

These 3 restaurants are located in Peninsular and East Malaysia. First is at Sentul Raya, in Kuala Lumpur, second is at Saujana, in Sarawak and the third is at Tanjung Aru, Sabah.

Currently, we are still conducting other programmes for Malaysian charities. And we will continue to extend a corporate helping hand whenever and wherever we can.